Persistence + Consistency = Success

Here’s the thing: persistence and consistency are two traits a lot of entrepreneurs say they have, but only a handful actually live by.

Being consistent as hell and persistent as hell with what you want is exactly how you get it. Period.

But here’s where we trip ourselves up:

• We don’t want to look greedy.
• We don’t want to seem “pushy.”
• We tell ourselves to “stay professional,” which sometimes translates to staying silent.

Let me tell you—if I sat around quietly hoping brands would magically come knocking to be part of my events, it would never happen. Brands have their own schedules, their own chaos, their own priorities. A polite email once and then silence? Forget it. Sometimes they need five reminders. And honestly? So do I. I’d love to be involved in a million things, but if someone doesn’t circle back with me, I forget too.

That’s why persistence is not greedy, rude, or annoying—it’s just entrepreneurship.

The same applies to clients. If you’re building your book, you can’t sit around acting like you’re fully booked when you’re not. You can’t expect people to magically know you’re taking new clients if you never ask them to share your work, refer a friend, or book a spot. You have to be persistent and remind people you exist.

Ever heard the phrase “the squeaky wheel gets the grease”? That phrase got me through my first year of opening my salon. If I hadn’t been up the bank’s ass every single week about my SBA loan, I wouldn’t have gotten it—or at least not on my timeline. I would’ve been stuck on theirs. And business moves way too slow if you’re always waiting on someone else’s timeline.

That’s what persistence and consistency really mean:

• Following up.
• Checking in.
• Reminding people what you offer.
• Showing up daily, even when no one’s clapping yet.

So here’s your takeaway from today:

👉 Show up louder.

👉 Don’t be scared of being “too much.”

👉 Don’t let the fear of being annoying stop you from chasing what’s already yours.

Be persistent. Be consistent. That’s how you get the grease, the clients, the opportunities, and the success.

You don’t need permission. You need persistence.